Prepared by Vincent Freitag · Hamburg · September 2026

The Account Plan

An account executive’s job is to run a disciplined sales motion. This is the one I ran on this application: the vacancy, Enterprise Account Executive, Digital Native Business, treated as the account, from discovery to close.

6/6

Quarters above quota

€10M+

Pipeline captured after a market exit

€130M

Segment opened from scratch

2k+

Users on a product built on Claude

Every number on this page is on my CV. The page adds the reasoning.

01 · Discovery

The territory, and how I know it

Digital-native business means selling to companies whose product is software: AI-native startups, marketplaces, scaleups. The buying pattern there is unlike anything in my current territory. It is, however, exactly the way I buy.

Economic buyerTechnical founders who read the API docs themselves
AdoptionDeveloper-led and bottom-up; in production before procurement hears of it
CycleWeeks, not quarters
CommercialsConsumption; the account expands with usage, not with contract anniversaries

I know this buyer because I have been this buyer for two years: a Claude subscription that became a thinking partner, then Claude Code, then an agent stack that runs my ventures’ knowledge management. Chat → code → agents is not a diagram to me; it is the expansion path I personally travelled, and the one this seat sells along. The rest of this page is the evidence.

02 · Qualification

Why this seller, for this seat

The ad lists nine requirements. Here they are against what the CV shows, each tagged the way I scored it: direct evidence where the record answers outright, transferable where my work ran adjacent. Stage 04 is where the tags get stress-tested.

Complex cycles, tailored solutions
5+ custom LED-module programmes qualified against multifaceted technical requirements with R&D and manufacturing, owned through to launch, delivering >€500k revenue p.a.
Direct evidence
Exceeding revenue targets
Quota exceeded for 6 consecutive quarters as Key Account Manager at Signify OEM.
Direct evidence
Strategic deals
First cross-region deal for a German OEM, €600k landed in China, adopted as the blueprint for cross-region selling across the global OEM organisation.
Direct evidence
Order out of chaos
Samsung exits the LED-module market: pinpointed the displaced demand and led the European sales team to capture €10M+ in opportunities.
Direct evidence
Assessing markets, then executing
Analysed the European market landscape and built the Tailor-Made by Signify business model, opening a previously unserved €130M customer segment.
Direct evidence
All customer levels, ICs to C-level
30+ C-level meetings educating buyers on technology they did not yet know they needed, plus daily work with the engineers who specify it.
Direct evidence
Advanced AI, hands on
Ships production LLM products and runs an agent-operated knowledge system. Stage 03 is live.
Direct evidence
5+ years of enterprise sales
4 years and 3 months carrying a number at Signify, in commercial B2B technology since 2020. Answered head-on in stage 04.
Transferable
Stakeholder ecosystems, consensus
Programmes steered across product management, R&D, manufacturing and the customer’s engineers; one deal built across the German and Chinese organisations.
Transferable

The pattern behind the CV

I have never run only one track. 2016–2020 a BSc while working, on Acer’s dual programme. 2020–2023 a part-time MSc alongside a full-time product P&L. 2022–today two ventures and a holding company alongside quota. “Roll up your sleeves” is not an attitude I claim; it is the only way this CV is arithmetically possible.

03 · Proof

Running artifacts, not claims

Everything in this stage is live. Click through; nothing here is a screenshot.

Proof 01

Joyzy.me

2k+ users in production

A consumer wish-list product built on Claude. I could not have shipped it alone. That is the point.

Proof 02

The knowledge system

writer, human-approved

An agent-operated knowledge system runs my companies’ knowledge and file management. Its central rule: no model writes to it directly. One deterministic tool does, and I approve every change. Why that rule exists is in stage 05.

Proof 03

The Signify record

6× consecutive quarters above quota

€600k landed in China, €10M+ captured after Samsung’s exit, a €130M segment opened: the numbers behind stage 02, earned as Key Account Manager and BDM at Signify OEM.

Proof 04

This page

frameworks, trackers, analytics

Built with Claude Code as a hand-written static page; the repository, commit history included, is public. The site demonstrates the working style it describes.

Also running: Beamernerd.de, projector publication, 8k+ monthly readers · Giftshappiness.com, wish-list service (InnoHub).

04 · Objections

The four I would raise against me

Handled the way I would handle them on a call: named plainly, answered honestly.

Objection 01“The ad asks for 5+ years of enterprise sales. You’re at four and a quarter.”

Right: 4 years and 3 months carrying a number at Signify, and I won’t round it up. What I would point at instead: inside that time I built a business model and opened a €130M segment, work that usually appears much later in a sales career. If the bar is literally five years of quota, I am short by three quarters. If the bar is what the years produced, I am ahead of it.

Objection 02“You sell LED modules. This job sells software, priced on consumption.”

What transfers: technical buying committees, qualification against multifaceted requirements, and long education-led cycles; four years of teaching buyers technology they did not know they needed. What does not transfer: consumption commercials. I name that openly as my fastest required ramp, and I would want a manager who holds me to it, not a candidate story pretending hardware and tokens are the same sale.

Objection 03“Your customers are industrial OEMs. This segment’s customers are digital natives.”

True, and it is why I am applying to this segment and not another. I do not just understand this buyer; I am this buyer: two years on Claude, products shipped, an agent stack in daily use. When a technical founder explains what they are trying to build, I will not be translating from a persona document.

Objection 04“You build companies on the side. Are you actually a seller, and will you stay one?”

The record says seller: quota exceeded six consecutive quarters, €10M+ captured. Building is how I sell technical products credibly: I can demo what I understand because I have made one. The ventures also pay straight into the day job; running my own P&L, pricing, positioning and shipping products has taught me more about how buyers decide than any sales training, and I use it in customer conversations every week. They are the reason I am in this conversation, not my exit from it.

05 · Close

Why Anthropic, and the ask

This month I passed two years as a Claude subscriber. In that time it became my thinking partner for the business models I build at Signify, and the reason Joyzy.me exists, an end-to-end product I could not have shipped on my own.

That path led to the knowledge system in stage 03, and to its central rule: no model writes to it directly. I built the rule after a model, mid-project, wrote two conflicting versions of the same fact. Neither was flagged as uncertain. That day settled what I now believe is the real buying criterion for this technology: not what a model can do, but what it can be trusted to do unsupervised. As agents take over more of the execution, the model’s character and its safeguards are the product.

I have spent two years deciding which model to trust with my own work, and I keep landing on the same one.

I want this seat because I have been my own customer for two years. I want companies to get from this technology what I got from it.

If we speak, I’ll bring the discovery questions I would ask your digital-native customers in my first 30 days.

freitag.vincent@gmx.net LinkedIn ↗

The person behind the plan

The stages above are what I have done; this is who does it. Home is Hamburg. I have never managed to run just one track: I studied while working, took a master’s alongside a full-time P&L, and now run two ventures next to a quota. Honestly, I would not know how to work any other way. I am also the kind of person who buys a projector, falls down the rabbit hole, and climbs back out running Germany’s projector blog.

Fun fact For the last three years I have trained and competed with the German national cheerleading team, most recently at the 2026 World Championships in Orlando. We took bronze.

Vincent Freitag
Vincent Freitag, Hamburg
Vincent and two teammates biting their bronze medals at the ICU World Championships 2026
Worlds 2026, Orlando: bronze

How this site was built

Written and built with Claude Code: hand-written HTML and CSS, a few dozen lines of JavaScript, no framework, no analytics, no tracking. Set in Newsreader and IBM Plex Mono, self-hosted. The repository, commit history included, is public at github.com/VincentFreitag/account-plan. The page is not indexed by search engines; it exists for the people it was sent to. Consider it the fourth proof artifact.